Bryant's Market / W.I.O. Market History

Eddie Bryant, founder and President of Eddie Bryant Enterprises, opened the first W.I.O. Market store on April 7th 1989, which was then located at 7580 Alameda Ave in El Paso, Texas.

Over the last 25 years, Mr. Bryant's leadership and unyielding desire to satisfy the needs of his customers has led the growth of W.I.O. Market into a successful chain of six stores in El Paso, Texas. 

All the stores are now operating as Bryant's Market.

Eddie Bryant Enterprises is a privately held company and is proud to be an authorized Texas WIC vendor.

Through our years in business, we have found that many infants and toddlers require special formulas that are not readily available at local markets; therefore, we strive to provide those formulas for our customers. We buy our formulas directly from the manufacturer or the manufacturer's supplier to ensure the highest quality of products. Contact us for all of your formula needs. Quality and service is our motto because our customers' needs are our number one priority.

Where to Find Us:

Bryant's Market office

1757 George Dieter Dr.

Suite # 107

El Paso, TX. 79936

Phone number: 915-757-1800




Bryant's Market offers unique, specialty items along with fresh produce. We offer the largest selection of Baby formula,  cool beverages, milk and dairy products that you will be sure to love!

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